What is your mandate for (open) innovation?

by Stefan Lindegaard

When innovation leaders start on the path to create an innovation culture – or an open innovation program – it’s critical to understand that they will only get 1½ chances to do this thing right.

Why 1½? If they cannot build momentum on the first attempt, they may be given another shot at it. But this time they won’t be starting with a clean slate, so the odds of success will be less than the first time around. In other words, they will only be given half a chance because the disbelief created by failing at the first try will make any second attempt a serious uphill battle.

For innovation leaders to stand any chance of getting things right the first time, employees must believe that the...

Could “Free” be the new price of your innovation?

July 13, 2009 Innovation 6 Comments
by Stefan Lindegaard

I facilitate a network group for innovation leaders in Denmark. When we start up again after the summer, one of our focus areas will be business models. No wonder the new book, Free by Chris Anderson caught my interest.

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before.

Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

One of the strategies Anderson discusses in...

Good reads on open innovation

by Stefan Lindegaard

Here comes a list of reads on open innovation that I have enjoyed and re-tweeted in the last couple of weeks. I hope you will enjoy this as well.

Why only 40% of alliances are successful and other insights on open innovation

How patent attorneys can play a role in managing open innovation

Interesting open innovation presentation by Roland Harwood

Six myths of innovation

Winning teams join to qualify for $1 million Netflix prize

Cisco engages B2B customers in idea generation

Enjoy!

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