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URGENT: The Time Box We Live In And Why This Is So

September 21, 2009 Innovation, personal leadership 5 Comments

I am pondering on what to do when I get stretched out and run out of time for the many things I would like to get done both on the business as well as the private side of life. I will get into my thoughts on this in a later post this week, but first I would like to share some insights on time management.

I think we can agree that working with innovation you are bound to have time issues. This career is time-consuming. You are being pulled from all directions, and no matter how many items you cross off your to-do list, the number of tasks just seems to keep increasing.

Time—or more likely the lack of it—is something we often get into during my network meetings as all of the members spent most of their time in a little box labelled URGENT. We have a general tendency to assume there’s nothing we can do about it; issues with time just go with the territory, right?

Well, that answer is only partially correct. And the reality is that unless you get control of your time management issues, you stand little chance of reaching the goals you have set. As mentioned, I will get back to this, but first, let’s take a look at at where our time goes. I find two principles to be of particular interest on this.

• Parkinson’s Law. This is the adage that “work expands so as to fill the time available for its completion.” First put forth by British naval historian Cyril Northcote Parkinson in an essay in The Economist in 1955 and later in a bestselling book called Parkinson’s Law: The Pursuit of Progress, this principle explains why you—and the people you delegate to—rarely finish a task before its deadline.

Given 30 days to complete a report, we will research, research, and research some more before buckling down to write it in the last few days before the deadline. Yet if given two days to write the same report, we will manage to do all the research and writing within two those days. This also explains why so many people are seen in stores on Christmas Eve doing their shopping at the very last minute. Some of them are there looking for last-minute markdowns, but the majority are probably there because of Parkinson’s Law.

Parkinson’s Law is responsible for many of the mind-numbing meetings we all find ourselves in each week and explains why your time budget almost undoubtedly shows that you’re spending vast amounts of time on non-priority issues.

• The 80/20 Rule (also known as the Pareto principle) also can be applied to time management. Using this rule, we can say that 80 percent of effects come from 20 percent of the causes. In other words, 80 percent of your results come from 20 percent of your efforts, which means we all spend a lot of our time and energy on doing things that don’t move us closer to our work or personal goals.

Being aware of the effects of Parkinson’s Law and the 80/20 Rule can help you take a fresh look at your time budget to identify ways in which you could better manage your time.

Perhaps you also will find it helpful to ponder on these questions:

• If you had to, could you realistically accomplish in four days what it now takes you five days to do? In other words, are there items on your to-do list that could be delegated or even dropped altogether without the world coming to an end?

• Which 20 percent of your effort produces 80 percent of your results?

These principles have helped me gain a better understanding of time management issues. Perhaps you can add more to this?

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Currently there are "5 comments" on this Article:

  1. Just getting to release my new book, Find Your Time: Assess, Plan, Do, Check, Review. See my website for details. I wish we had a lot more emphasis on helping people find and use their time.

  2. Strategy, Not Tactics.

    Many people are tacticians; they think short-term and grab the first opportunities around them, never thinking whether they should go or no-go and whether their activities lead to their milestones or goals (if they have any). So they end up running around like chickens with their heads cut off. Effective people are strategic. They think end-game, then carefully decide the best path to their goals, of course “tacking in the wind” when hit by unexpected gusts.

  3. [...] Know what really makes a difference. In my previous blog post, URGENT: The Box We Live In And Why This Is So, I argued that that 20 % of our efforts create 80 % of our outcomes. Having this in mind, I try to [...]

  4. E.W. Brody says:

    Individual responses to the questions you pose in many cases are a function of occupational circumstances. Some disciplines, e.g., mass communication, in which I’m involved, are changing at an accelerating rate with the introduction of new technology-based tools. Some, such as LinkedIn, I find quite valuable. Others, such as Twitter, I could live without but can’t afford to ignore.

    I really don’t care to know what lines you happen to be waiting in, what you’re doing at two o’clock in the morning, etc. But I do need to stay abreast of Twitter’s capabilities and the ways in which it can be used to enhance the outcomes of communication programs.

    Our occupational lives, I’d therefore argue, should encompass both the day to day challenges we face and the emerging technologies and other bodies of knowledge with which we presumably should keep abreast. Where the pace of change appears to be steadily accelerating, as in communication technology, keeping up is no small task.

    I’m reminded of an old saying: Keep your eye on the ball, your shoulder to the wheel and your nose to the grindstone. Now, try to to be productive in that position.

  5. Tom says:

    Hi,

    Great consious article. (the 80/20 point made me (re)think again.) :)

    Btw. very interesting article – about the conducted research at Harward; How forced downtime improves productivity and results. (but actually this should not surpise us)
    http://blogs.bnet.com/intercom/?p=3096&tag=col1;post-3096&tag=homeCar

    Best!
    Tomas

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