CoDev 2010: Get Ready to Expand Your Open Innovation Capabilities

I am really looking forward to attend the CoDev 2010 conference in Scottsdale, AZ on January 25-27.

Besides listening to keynotes, case studies and panel discussions, I will be giving a pre-conference workshop in which I will outline key elements in defining, structuring and implementing an open innovation strategy.

Some of the key issues that we will get into include:

• How to transition from a closed to an open innovation approach
• How to fit open innovation into your overall innovation strategy
• What new skills are required to make open innovation initiatives successful and how will you shift the company mindset and culture to support open innovation?
• What are the key issues to address when it comes to IP rights and open innovation?
• Effective strategies for large and small companies to partner

I will be joined by innovation leaders from Whirlpool and Medtronic who will share their insights and lessons learned on how to get started, how to avoid common pitfalls, how to measure OI performance and how they intend to get more from their OI investments.

If you would like to join us, you can use code SL09 to get a $200 discount.