Do You Job Swap?

A while ago, I read an interesting article on how P&G and Google benefited by swapping employees for a couple of weeks.

This is a great way to learn new things and a good approach to establish long term partnerships.

Furthermore, it helps a company develop a more external-focused culture which is quite useful as we move towards open innovation.

I can’t get access to the original article but I found a copy here: A New Odd Couple: Google, P&G Swap Workers to Spur Innovation.

You should also check out the comments made by Innosight as they wondered how many other companies will team up to do this and if a more formal network and a business model will emerge to facilitate it.

It has been almost a year since these stories surfaced. The crisis most likely killed attempts by other companies, but perhaps we will see a comeback on this in the coming years. I definitely like the idea : -)