The Equation of Open Innovation: A + B = C

February 26, 2010 Open Innovation No Comments
by Stefan Lindegaard

I stumbled over an interesting paper, Sourcing External Technology for Innovation, by the Alliance Management Group which has developed lots of great content including the below Want, Find, Get, Manage framework.

  • Want: What external resource(s) does the firm want to access from the outside world to meet its strategic intent?
  • Find: What mechanisms will the firm use to find these external resources?
  • Get: What processes will the firm use to plan, structure and negotiate an agreement to access the resources?
  • Manage: What tools, metrics and management techniques will the firm use to implement the relationship?

The article focuses on the Want element of this framework and what I in particular liked is the equation: A + B = C.  I...

Open Innovation Lessons from Big Pharma

February 25, 2010 Open Innovation 1 Comment
by Stefan Lindegaard

I often catch myself thinking that big pharma companies have serious challenges on innovation – and open innovation in particular.

It must be difficult getting beyond the R&D mindset of innovation when it takes 10-15 years to be able to market a product and even harder to open up to external partners given the high level of knowledge – and thus intellectual property rights – needed.

Thus, NEWMEDS, an international consortium of universities and pharmaceutical companies such as AstraZeneca, Eli Lilly and Lundbeck caught my interest. The main objective is to develop new models and methods of drug discovery and development, paving the ways for novel treatments for schizophrenia and depression.

I like how Shitij Kapur, Dean of the Institute of Psychiatry at King’s College,...

A Guiding Compass for Open Innovation

February 25, 2010 Open Innovation 1 Comment
by Stefan Lindegaard

Mark Roser posted some good comments to my recent post: The Essential Element of Trust in Open Innovation.

Mark argues that “as open innovation matures, the open innovation community will collectively form a set of customs, norms, practices and perhaps even apprenticeships & licenses in order to enable large companies to engage with a new entity and know that their risks are being moderated.”

I fully agree. I believe that innovation as a management discipline will continue to mature and that we are getting better at detecting which processes will lead to which outcomes. Patterns are getting more visible and this can serve as a guiding compass to innovation leaders and their executives.

This discussion made me wonder which customs, norms, objectives and...

Should R&D Units Lead Open Innovation? Lessons from HP, Nokia

February 23, 2010 Open Innovation 5 Comments
by Stefan Lindegaard

I scan all tweets containing the words “open innovation” as this is a great way to stay updated on the open innovation community.

Recently, this one showed up. “@jsorgent: HP Open Innovation Office authenticity fail: http://www.hpl.hp.com/open_innovation/. Terrible site.”

I have a general interest in following the innovation efforts at HP. Unfortunately; I have to say that I am not impressed by their current open innovation approach.

If you google HP and open innovation, you are led to their HP Labs Open Innovation Office which @jsorgent describe as a terrible site.

The first sentences from the website go like this: “HP Labs’ Open Innovation Office pursues and coordinates research collaborations with top researchers and entrepreneurs in academia, government and business around the...

Customers and Innovation: Not Only Advantages

February 22, 2010 Innovation 2 Comments
by Stefan Lindegaard

I recently did some research that once again led me to this great report by Vinova; Managing Open Innovation – Present Findings and Future Directions.

Here I found some interesting insights from Enkel, Kausch and Gassman who states that there are not only advantages, but also negative sides of integrating customers in the innovation process. This is the abstract from the Vinova report.

  • Loss of know-how — Involve trustworthy customers, chose the moment and develop IP agreements.
  • Dependence on customers’ views — Chose the ‘right’ customers and work with a mix of customers.
  • Dependence on customers’ demands or personality — Avoid exclusivity agreements, work with HR to understand customers and their culture and apply open communication.
  • Limitations to mere incremental innovation — Work with

...

The Side Effects of Open Innovation

February 22, 2010 Open Innovation 4 Comments
by Stefan Lindegaard

Open innovation will not only lead to new ways of making innovation happen. Innovation leaders and their executives will also experience side effects. I think most of these effects will be positive, but some will be mixed or perhaps even negative.

As innovation leaders and their executives implement open innovation practices, they can just as well start figuring out how to deal with side effects of open innovation such as described below.

• Open innovation is very much about managing change. If a company can handle the change process related to implementing open innovation, then they have learned valuable lessons that can be used in change management situations. In the current and future business climate, I think everyone should appreciate working in an organization that is...

Good Reads, Videos and Discussions on Innovation #11

February 17, 2010 Innovation 3 Comments
by Stefan Lindegaard

Here comes a list of reads, videos and discussions on LinkedIn that I have enjoyed in the last couple of weeks. I hope you will enjoy this as well.

You can follow me on Twitter

READS AND VIDEO

GOOD READ Viral growth trumps lots of faux followers by Seth Godin
http://bit.ly/doFe2O

Maximizing the marketplace with open innovation – interview with Steve Shapiro
http://bit.ly/9onWPw

Failure – The Mother of Innovation by Paul Sloane
http://ow.ly/1oFO1r

Overcoming One of the Biggest Barriers to Open Innovation by Nanette Stangle-Castor
http://bit.ly/brmqZv

Using Knowledge Brokering to Improve Business Processes by Billington and Davidson
http://bit.ly/c8fNU4

Five for Friday: Best Open Innovation Experiments by Hypios

Meet Open Innovation Leaders from P&G and General Mills: FEI conference, Boston, May 3-5

February 16, 2010 Open Innovation No Comments
by Stefan Lindegaard
I have the pleasure of moderating a session on open innovation together with Chris Thoen and Jeff Bellairs at the Front End of Innovation conference in Boston, May 3-5

Chris is Managing Director at the global Connect & Develop office at Procter & Gamble and Jeff is Sr. Director, Open Innovation at General Mills. They are some of the most experienced open innovation practitioners you can find so I look forward to a great session. You should join us : – )

At the session, we will look into issues on which Chris and Jeff have lots of experience as well as ideas on how to improve. Besides a talk on how to approach open innovation, we will look into

...

Open Innovation Happens Behind the Scenes

February 16, 2010 Open Innovation 6 Comments
by Stefan Lindegaard
John Hagel and John Seely Brown wrote a great post recently named Open Innovation’s Next Challenge: Itself. It got scores of retweets so you have probably already read it if you follow the open innovation community. In short, they argue that companies need to focus more on relationships rather than transactions when it comes to open innovation.

The questions raised in their post are valid enough, but I think Hagel and Seely Brown – whom I respect a lot – are a bit late on this one. The companies that are serious about open innovation are already ahead of the transactional model. They fully understand that what really matters on open innovation happens “behind-the-scenes” rather than through fancy idea-generation or

...

How to Make Your Organization Understand Open Innovation: Lesson from General Mills

February 11, 2010 Open Innovation 3 Comments
by Stefan Lindegaard

Changing the culture is one of the most difficult tasks when it comes to open innovation. What can you do? Well, General Mills gave a great example at the recent CoDev conference. By sending more than 20 people to the conference, they sent a strong signal – internally as well as externally – that they are committed to open innovation.

I really liked this move and thus I did an e-mail interview with Mike Antinone, who is Sr. R&D Manager, Connected Innovation in General Mills Worldwide Innovation Network in order to get a better understanding on this.

What made you decide to send this delegation to CoDev?

We had two main reasons for sending our GWIN team to CoDev this year. The first was really...

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