Comments on: Open Innovation and the Power of Viral Marketing: Simple and Effective Lesson from General Mills http://www.15inno.com/2010/02/05/gmcards/ Open innovation, social media tools and intrapreneurship Wed, 08 Feb 2012 08:07:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kyle Hawke http://www.15inno.com/2010/02/05/gmcards/comment-page-1/#comment-806 Kyle Hawke Thu, 11 Feb 2010 02:29:40 +0000 http://www.15inno.com/?p=1320#comment-806 Viral Marketing. It's so different for every business what will work. I have been thinking about what would work in my business...maybe business cards is it. Re: your point on digital cards...I think that physical cards may be best. We are all inundated with digital. Emails get overlooked and deleted without second thought. But if you get an odd, customized package in the mail...you open it. You know that someone took the time and money to think of you and send you the package for a reason. It's thoughtful. In return, people will take the time to be thoughtful about who might be able to help.... Viral Marketing. It's so different for every business what will work. I have been thinking about what would work in my business…maybe business cards is it.

Re: your point on digital cards…I think that physical cards may be best. We are all inundated with digital. Emails get overlooked and deleted without second thought. But if you get an odd, customized package in the mail…you open it. You know that someone took the time and money to think of you and send you the package for a reason. It's thoughtful. In return, people will take the time to be thoughtful about who might be able to help….

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