Just a nuance here. There is nothing wrong with sustaining or incremental innovation. Most innovations are incremental by nature. The big advantage of incremental improvements is the potential for rapid exectution and confirmation.

The quest for disruptive business ideas, blue oceans etc should not distract one from the obvious benefits of integrating the most knowledgeable audiences in optimizing present propositions.

So it is all about the objectives you start with. Instead of rushing into an experiment with customer co-creation, organization better develop a coherent strategy for open innovation.

Raul

This report is indeed a wealth of information on Open Innovation. I wish I had found it earlier, I am sure it would have been a valuable tool for the Open Innovation course I had last year during my Master.

I noticed this trend of integrating customers in the innovation process at work with for example more and more companies opening community platforms to get customers' ideas and feedback. The success of such platforms is definitely dependent on aspects you mention in your points. Developing a solid relationship with customers is indeed essential to attract and retain them.

J.