Open Innovation Examples and Resources
I have created a list of examples and resources that I find useful in my work with open innovation. I hope you can find some inspiration on this. Let me know if you believe something is missing.
Corporate websites – examples of open innovation and crowdsourcing-like initiatives:
- 3M Zukunft Innovation (in German)
- BMW Virtual Innovation Agency
- Boots Centre for Innovation
- Campbell’s Ideas for Innovation
- Cisco I-Prize
- Clorox Connects
- Colgate-Palmolive
- Dell IdeaStorm
- DSM Licensing
- Ericsson
- Ford Story
- General Electric Ecomagination
- General Mills G-WIN
- GlaxoSmithKline
- Hershey´s Ideaworks
- HP Labs Open Innovation Office
- IBM Collaboration Jam
- Huawei
- Intuit Collaboratory
- Intuit Labs
- Johnson Controls Open Innovation
- Kraft – InnovateWithKraft
- LG
- Medtronic
- Nestlé
- Netflix Prize
- Nokia
- Nokia Beta Labs
- P&G Connect+Develop
- Pepsi Refresh Project
- Philips
- Psion
- Reckitt Benckiser
- SAP
- SAP – Sapiens (In German)
- Sara Lee
- Shell GameChanger
- Siemens
- Starbucks – MyStarbucksIdea
- Unilever
- Weyerhaeuser
- YTL Communications
- Xerox
Open innovation / crowdsourcing intermediaries and platforms:
- Big Idea Group
- Chaordix
- EdisonNation
- Exnovate
- Hypios
- Ideas4All
- IdeaConnection
- IdeaWicket
- InnoCentive
- InnoGet
- Innoradar
- MillionBrains
- Napkin Labs
- NineSigma
- Pharmalicensing
- TekScout
- Topcoder
- Yet2.com
- Your Encore
Open innovation / crowdsourcing software:
Annual open innovation conferences:


In my blog I have put together a list of Open Innovation and Co-Creation examples we did for clients like Daimler/Smart, Siemens, Swarovski or SAP on the other side of the pond – primarily Germany and Austria:
http://value-co-creation.blogspot.com/2010/02/online-platforms-for-open-innovation.html
Lots of user-generated ideas and designs to be explored. Enjoy and let me know what you think.
Volker
I would also add http://www.ideas4all.com to the list. They have contests as well as a crowdsourcing platform for sale.
Stefan-
Here is a wonderful example of spontaneous crowd sourcing in the face of a natural disaster, a perfect demonstration of how brainstorming should work…
http://cr4.globalspec.com/thread/49244#newcomments
Actually, the CR4 Engineer’s Discussion Groups sponsored by GlobalSpec contain many fine examples of non-commercial crowd-sourcing, as a diverse group of engineers and other interested parties combine their expertise to address issues of common interest…
@Volker, thanks for your input. I added SAP Sapiens as this one seems to be more than a temporary campaign. Please let me know when you do a new campaign for a customer as I would like to know more about the work you do.
@Andrea, thx, I have added Ideas4all.
@Charlie, thx for your input. I would categorize CR4 more as a community and discussion forum rather than a crowd-sourcing initiative. Let me know if you see this differently.
Item to add for Open innovation / crowdsourcing software:
BrightIdea (www.brightidea.com)
Another Open innovation / crowdsourcing software:
UserVoice (at uservoice.com)
Vested interest aside, I’d add the InnovationXchange (IXC) to your list of intermediaries above.
I want to add to the list this site : http://www.clustic.org, and open innovation iniciative.
More additions to the open innovation / crowdsourcing software list:
BrainBank (www.brainbankinc.com)
Salesforce.com (www.salesforce.com/crm/customer-service-support/ideation/)
Jive Software (www.jivesoftware.com/products/technology/modules/ideation)
Microsoft and Intuit also have solutions, but no web presence for them yet.
Two niche crowdsourcing intermediaries in the advertising and creative services arena are:
IdeaBounty
http://www.ideabounty.com
and
BootB (which operates in 14 languages as “The borderless creative engine”)
http://www.bootb.com/
Check out…
Oracle Mix: https://mix.oracle.com/
Crocs Ideas: http://crocsideas.force.com/
Interesting examples. Here are 2 more for the list:
https://www.atizo.com/
http://www.brainfloor.com/
I came to think about a question for all of you: When you think a couple of years ahead, what do you think will grow faster:
A. The corporate open innovation / crowdsourcing initiatives
or
B. The Open innovation / crowdsourcing intermediaries and platforms
added to above;-); http://www.nosco.dk (Idea Exchange)
Stephan, Could you please change the LG’s link to LG Collaborate & Innovate
and the actual url to http://www.collaborateandinnovate.com
Thanks alot
updated – interesting initiative
Hi Stefan,
One you should add to the list of corporate websites is Reckitt Benckiser’s RB-Idealink site at http://www.rb.biz (www.rb-idealink.com also works). I’m biased (I was involved with it) but it is an excellent portal, to the company that won the Economist 2009 award for best use of corporate innovation.
Best regards
Kevin McFarthing
Hello Stefan, this is a really good list, but let’s improve it a little.
Could you add iDS-Innovate to your open innovation software list.
One of the key features of our offering is the ability to do B2B open innovation, where it’s critical to shield possible competitors from each others ideas and contributions. It may sound counter-intuitive to the whole open concept, but it’s designed to give organizations a level of security control as they cautiously embrace OI.
Thanks.
Don´t forget Innoradar, the Open Innovation company devoted to Latin America.
All the best, Alvaro
Hey Stefan, great list! Could you also add Napkin Labs (www.napkinlabs.com) to the list of Open innovation / crowdsourcing intermediaries and platforms.
Napkin Labs has created a software platform that enables companies to engage with a curated community of customers in real time to create unique, collaborative insights on products and services.
Thanks,
Lindsay Gulisano
Hi Stefan!
Excellent List!
Allthough 3M Zukunft-Innovation is not a corporate website, but really an open innovation platform. 3M only sponsored the development and donated the platform to the public.
Always happy to talk to you should you want some more information!
Cheers,
Constantin Ettingshausen
One for your events list: Http://transfersummit.com
Thanks for this really useful list.
Thanks for this great list
You can add http://www.thefordstory.com/your-ideas/
Hi Stefan,
Thank you for this list which starts to be comprehensive of main initiatives…
I have a question for you: do you consider Open Innovation consulting companies as intermediaries or do you think they should deserve a separate entry?
Best,
Yassine
Hi Yassine,
There might be reasons to give consulting companies their own category. However, most companies have a combination of services/applications and consulting services to offer. Stefan