Why Open Innovation Matters – Free Chapter from New Book
My book, The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills hits the bookstores late May. As an appetizer, I am happy to provide you the first chapter for free .
CLICK HERE TO DOWNLOAD: FREE! – The Open Innovation Revolution – Chapter 1
The key takeaways from this first chapter are:
• The 24/7 global economy and the increasing transparency of knowledge are driving the movement toward open innovation.
• Internal and external resources need to work hand-in-hand to make open innovation happen.
• Open innovation should be a hot topic in every company because the idea of combining internal and external resources to increase innovation productivity and prowess is just too good a value proposition to ignore.
• There are champs, contenders, and pretenders in the open innovation world, with as many as 60 percent of companies falling in the pretender category.
• To move out of the pretender category and into the contender category, you must do these things:
1) Ask why your company should be involved in open innovation. Open innovation works only if your reasons align with the overall corporate strategy.
2) Define what open innovation is.
3) Remember your people. A paradigm shift like this requires that employees change their mindset and obtain new skills.
I hope you will enjoy the chapter – and please feel free to retweet and spread the word…
I like your discussion in the first chapter of your book. We have been doing some work in this space that supports many of your views on the subject. Check my latest entry at: http://www.builttothrive.com/?p=492
It was a very promising first chapter and I am looking forward to read your book. I like your facts about the challenges for working on open innovation and the key chapter takeaways.