Where’s the Value? – Put Others Before Yourself
How can I benefit from this? Whether we like it or not, this is the most common question people ask when they are presented with new opportunities or options.
This is no different when you visit corporate open innovation or crowdsourcing platforms. You can find several of such examples in this blog post, Open Innovation Examples and Resources.
Potential contributors to such platforms will ask a simple question: How can I benefit from this?
Unfortunately, most platforms do a poor job of explaining the value to these people. Often, there is more information on how the platform can bring value to the company, but honestly: Who – outside the company itself – cares about this?
Companies need to turn their approach on this...




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