Open Innovation in Brazil: Meet General Mills and P&G

Open Innovation World Tour

Sao Paulo, Monday, September 20, 9.30 – 16.00

Venue to be announced to participants

Would you like to know more about open innovation and discuss business opportunities with General Mills and Procter & Gamble?

Then you should apply for the Open Innovation World Tour in Sao Paulo. The purpose of the event is for General Mills and P&G to connect with key partners (large companies, SME’s and institutions) in the region that address their innovation needs.

During the event, General Mills, P&G and Stefan Lindegaard will share their insights on open innovation. Then, after a networking lunch, General Mills and P&G will conduct one-to-one meetings with selected participants in the afternoon.

REGISTRATION:

The event is by invitation-only. If your company or institution wants to participate in the event, please forward an e-mail with the below information to Stefan Lindegaard: stefanlindegaard@me.com

• Please provide your company/institution information, including company size, HQ location, lead innovation contact and key expertise/technology/capability you offer.
• In a brief summary, share your goal(s) for partnering externally and a few bullet points about opportunities/capabilities you bring or are looking to find through a partnership.
• Please also indicate whether you are primarily interested in meeting with General Mills or P&G. You can read more about the companies and their needs/offerings below.

Tip: Both General Mills and P&G are very open to new business models and opportunities. To maximize value and opportunity, please review their open innovation websites at PG Connect+Develop and General Mills G-WIN to help build a clear understanding of what they are looking for and can offer you as a partner.

You will hear from us within 2 weeks whether it makes sense for all involved parties to meet at the Open Innovation World Tour in Sao Paulo.

ABOUT GENERAL MILLS:

Why Open Innovation is Important to General Mills

New ideas are imperative to the growth of General Mills, which is why we foster innovation and development within and beyond our walls. Given the reality of shortened product life cycles and insatiable consumer demand, General Mills increasingly relies on the talents and energies of external innovators to provide a valued resource and business accelerator for our company. Outside of General Mills, we believe there are countless innovators who have just the kind of thinking we need to bring healthy and flavorful food to people around the world. Are you the innovator we’re seeking?

Why Partner with General Mills?

Scientists, researchers, engineers, inventors and entrepreneurs find in General Mills an organization dedicated to building meaningful and sustainable relationships to benefit not only our company and its brands, but also our external partners. With more than 100 widely recognized brands in 25 categories worldwide, General Mills provides innovators with unparalleled financial, technological, manufacturing, distribution and marketing expertise to make exciting new ideas a reality. By tapping into our culture of innovation and shared success, innovators amplify and accelerate their potential opportunities.

About the General Mills Worldwide Innovation Network

Innovations in the food industry can arise from anywhere, at any time, which is why we created the General Mills Worldwide Innovation Network (G-WIN) – as a catalyst and single collection point for top-tier innovations benefitting our businesses. We understand that quality ideas need structure and support to become a commercialized reality. By providing innovators with a single, expert point of contact to our company’s multiple business units, G-WIN expertly bridges external and internal relationships to achieve mutual success. Through G-WIN, we look for innovations in the following categories:

• Products – new products that fit within a General Mills brand or solve an unmet customer need

• Packaging – novel technologies or new consumer friendly formats

• Processes – ways to improve quality and efficiency or lower manufacturing costs

• Ingredients – new elements to enhance taste, texture, quality or health benefits

Please visit General Mills G-WIN for more information

ABOUT P&G:

Procter & Gamble is the world’s largest consumer packaged goods company with more than 300 brands sold in 160 markets around the globe, including some of the most widely trusted brands like Pampers®, Ariel®, Pantene®, Duracel®, Gillette® and Crest®.  With annual sales of more than $76 billion, P&G also is one of the top advertisers and has among the largest spends on innovation. (visit pg.com to learn more)

Connect + Develop is P&G’s branded approach to open innovation. P&G’s Purpose and growth strategy is to improve more lives in more parts of the world more completely – and we want to partner with the best innovators everywhere to help us reach those consumers.

P&G collaborates with individual inventors, small and medium sized businesses, universities, spin-offs, corporations, capability and service providers, government funded R&D organizations, venture capital firms, and angel fund partners. The types of partnerships are widely varied and based soundly on a commitment to win-win. Visit PG Connect+Develop to learn more.