A global and well-respected company in a fast-growing industry wants to set up a new innovation unit. Their current innovation efforts are technology-driven but there is a growing understanding that innovation efforts need to focus beyond technology and R&D.
Creating a cross-functional perspective is a key objective for the new innovation unit that faces several obstacles including:
• a lack of true innovation understanding from the executives
• strong focus on internal capabilities which hinders external contributions
• a lack of internal knowledge on how to set-up such a unit
In this case, I would like to focus on the latter obstacle thus giving us some key questions to ponder:
How can the project team in charge of establishing this new unit acquire the insights, knowledge and skills needed to make this happen?
How can the project team spread this insight and knowledge across the company once a knowledge base and a learning process for the project team itself has been established?
How do you convince executives in a R&D focused company that innovation should be about more than just products and technology?
The ambitions are high as the project team aims to create a world-class innovation unit in just three years time. How can we help them?