Marketing Innovation: Keys to Open Innovation Success

I have to admit that I am not always impressed by sponsor presentations at conferences. This was not the case at the recent Open Innovation Summit in Chicago where I actually enjoyed several of them.

One came from Jeff Boehm, who is the chief marketing officer at Invention Machine. That company has other great thinkers than Jeff as you can experience by visiting the blog of their CTO, James Todhunter.

Jeff Boehm shared the below key messages.

• Successful open innovation requires a strong internal innovation framework

• Processes, information and communities should be integrated as three key ingredients for innovation

• Innovation success requires internal communications

I especially liked his focus on the last point and his suggested process on how to do this. It has 4 steps that go like this:

• Positioning – make it relevant & show success

• Promotion – make it obvious

• Calls to action – make it easy

• Sustain momentum – make it stick

Jeff Boehm wants to share his ideas with others and thus I am pleased to be able to provide you with his presentation for further information and inspiration.

Marketing Innovation by Jeff Boehm

I trust you will enjoy this. Thanks, Jeff…