Open Innovation Insights: P&G Cases

How do the results of open innovation look like? I am sure many people wonder about this and I am thus pleased to share lots of short cases that P&G presented at our recent open innovation event in Brazil.

Check this document: P&G Case Studies Latin America

To give an example, this is how the case studies look like:

Swiffer Dusters®

• Out Licensing Agreement with competitor in Japan: Unicharm

• Three-way win for: consumers, both partner companies

• Turned a Japanese product into a global hot-seller

P&G engineers were working on a dusting tool to expand the Swiffer® mop line when C+D teams came across a hand-held product being sold in Japan.  They liked the sleekness and user-ease of the Japanese product – as did consumers in market testing.

The company, UniCharm, did not have the manufacturing, distribution or marketing might to take their product into other markets. The resulting partnership enabled P&G to launch the Japanese innovation in the US in just 18 months under P&G’s established Swiffer brand. Now a market leader, Swiffer Dusters are sold in 15 global markets…and now include brand extensions: 360-degree Dusters and Dusters with Extendable Handles.