My MBA International Management dissertation is an opportunity to analyse a business or management issue issue in depth as an independent research project. While, I have selected Innovation as my area of reseach. That said, I am casting a wide net, to gather suggestions for unique & meaningful research topics. For example, a few of the topic areas I am considering are as follows:
1) Smart products and their specific characteristics and success factors.
2) Leveraging outside organizations e.g., university tech transfer, or similar research & develoment organizations in the pursuit of the next big idea.
3) Smart Product – Service Systems…In order to maintain company value, the establishment of a service framework around the core product becomes of value to both company, end user and their user community. For example, Nike Plus+ product (Nike & Apple collaboration).
In closing, I would greatly appreciate any suggestions you might make to identify a novel – highly impactful reseach topic.
Thanking you in advance for your assistance.
University of London, Royal Holloway School of Management