Why I Like GE’s Ecomagination Challenge

I like GE’s initiative a lot. Here are some reasons:

• They have a clear strategic scope that seems to be part of an overall strategy.

• They have a strong ecosystem of partners that can help participants turn ideas into reality. This is can be much more rewarding the cash prizes for many people.

• They offer significant prizes which by itself raises awareness among potential participants as well as media and bloggers.

• They are developing a platform through the challenges using apps, YouTube, Twitter and other tools to drive awareness and idea generation.

I imagine that their initiative can turn into a strong platform for innovation on environmental challenges giving GE a critical and important role within the industry/ecosystem.

GE is doing great work and the Ecomagination challenge is in many ways turning into a role model. I look forward to following them even more and to see how their approach will inspire other companies.