Open Innovation Meets Social Media – a workshop by Stefan Lindegaard

by Stefan Lindegaard

Interaction and involvement are key elements for open innovation as well as social media and companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

Now, you can join a workshop with open innovation expert and author Stefan Lindegaard as he explains why open innovation and social media are inseparable and how you can seed now to reap future benefits.

Practical focus, your benefits

This workshop goes beyond the hype that follows open innovation and social media as we take a practical approach that will prepare you to take action once you are back at your company.

At the workshop, you will get insights and inspiration on how to:

• Develop a better understanding of social media tools and...

Making Open Innovation Work – a workshop by Stefan Lindegaard

by Stefan Lindegaard

I don’t care if you are big or small – you need to open up!

Some of the best innovators come from the smallest organizations. As the world economy continues to fluctuate and great minds move from the Fortune 500 to the family room, the opportunities for strategic and profitable partnerships between large and small businesses continue to grow. Understanding how these two very different worlds connect, however, is vital to capitalizing on these emerging new opportunities.

Join open innovation expert and author Stefan Lindegaard as he shares his views on big and small business collaboration and how it could change the future of open innovation as we know it.

In the workshop, we will look into these three key messages:

#1 Internal...

5 Key Elements for Making Communities Work

by Stefan Lindegaard

When I give talks on the intersection of open innovation and social media, I often get into discussions on what it takes to make a community work.

This also happened when I met with the participants of the HYPE User Community, which is a group of corporate innovation people using HYPE innovation products and services. By the way, HYPE seems to be doing a great job : – )

I have some experience on making communities work as I have witnessed several initiatives and by running my own groups and networks in both the virtual and physical world. I would argue that the below 5 elements are key to success.

1. “Need”. Many community owners or initiators take it for given...

10 Reasons for Open Innovation Failure

by Stefan Lindegaard

It happens. Open innovation initiatives fail to deliver on the expected outcome. There is not much of a surprise in this, but I am curious on the reasons and I have thus started to make a list on why this happens.

It would be great if you can help build this list by adding your comments to my starters.

• Companies have difficulties making innovation happen internally. Now they hear about open innovation and think of this as an approach that will make everything better. Not true. If you cannot make innovation happen internally, you will have even more difficulties doing this with external partners.

• Many companies start off with idea generation platforms hoping that external contributors will contribute with great ideas and/or technologies....

Open Innovation Meets Social Media

by Stefan Lindegaard

Here are some of my thoughts and ideas on the intersection of open innovation and social media as I presented them in Sao Paulo on June 2.

You can find other good reads on this intersection in these links:

Social Media Tools and Open Innovation: An Overview – includes more links

8 Pointers for Building Corporate and Personal Strategies for Social Media

A Road Map on Social Media Tools and Open Innovation

Book a Workshop with Lindegaard on Social Media Tools and Open Innovation

Let me know if you can share other good insights on this.