Open Innovation Meets Social Media – a workshop by Stefan Lindegaard

Interaction and involvement are key elements for open innovation as well as social media and companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

Now, you can join a workshop with open innovation expert and author Stefan Lindegaard as he explains why open innovation and social media are inseparable and how you can seed now to reap future benefits.

Practical focus, your benefits

This workshop goes beyond the hype that follows open innovation and social media as we take a practical approach that will prepare you to take action once you are back at your company.

At the workshop, you will get insights and inspiration on how to:

• Develop a better understanding of social media tools and how they can be used

• Build an understanding of internal strengths and weaknesses related to achieving your vision for the open innovation and social media intersection

• Identify internal and external members and form a team that can help your company extract value out of social media tools

• Develop a training program focusing on 1) internal trainers 2) employees and 3) external stakeholders

• Develop a destination site in which your company shares great content, facilitate interactions within the ecosystem and provide innovation opportunities related to your company

• Develop a process for creating relevant content (for your company as well as the community) and develop a strategy on how to share this content

• Develop a strong story line for upcoming communication efforts (communication will be a key element internally as well as externally)

• Identify key influencers within the innovation community and within the innovation ecosystems and develop a strategy on how to “influence” them

• Educate senior executives on open innovation in general and the intersection of social media tools and open innovation in particular (goal = one or more senior executives contribute to the efforts)

The workshop has breakout groups focusing on issues that are relevant for the participants. Stefan Lindegaard will prepare topics based on pre-workshop talks with the participants.

The program

09.00 – 09.15: Welcome, introductions and objectives

09.15 – 10.15: Approaching the intersection

10.15 – 10.45: Break-out: Your first actions

10.45 – 11.00: Networking break

11.00 – 12.00: Teams and people

12.00 – 13.00: Lunch

13.00 – 14.30: Content and communication

14.30 – 14.45: Networking break

14.45 – 15.30: Executives and influencers

15.30 – 16.15: Break-out groups

16.15 – 16.45: Open discussion on break-out groups

16.45 – 17.00: Closing remarks

Who should attend?

The workshop is primarily for executives and managers working with corporate innovation strategy and execution. Entrepreneurs, consultants, and academics with an interest in open innovation and social media will also benefit from the workshop.

Price

Please send an e-mail to stefanlindegaard@me.com if you would like to discuss having this workshop at your company – or in your region if you are an event organizer.

About Stefan Lindegaard

Stefan Lindegaard is an author, speaker and strategic advisor who focus on the topics of open innovation, social media tools and thought leadership.

Stefan Lindegaard believes open innovation requires a global perspective and he has given talks and worked with companies on open innovation in Europe, South America, the U.S. and Asia. His last book is The Open Innovation Revolution and his blog is a globally recognized destination on open innovation. You can read further at www.15inno.com