A Book Idea: Open Innovation Meets Social Media

I have begun work on what I hope will become a book that looks into the intersection of open innovation and social media. You get an idea of my early thoughts in this presentation: Open Innovation Meets Social Media

The key reason for focusing on this intersection is that interaction and involvement are two terms that work equally well for both open innovation and social media. You could even argue that open innovation and social become inseparable from each other because of this.

At the moment, I consider these key parts for the book:

Overview: I explain what is happening and why this intersection is relevant for everyone working with innovation.

Tools: I provide an introduction to social media tools that...

5 Questions, Answers for Innovation Challenges

As I mentioned in this blog post, 5 Key Elements for Making Communities Work, I gave a talk at the recent HYPE Innovation User Forum.

At the forum, I met Colin Nelson from HYPE Innovation, who gave an interesting presentation in which he shared some good insights on how to make people participate in innovation challenges.

I especially paid attention to his comments that any individual that we invite to share ideas or expertise run through a series of mental checks before they spare their time. Colin states that these checks are carried out at lightening pace and often done subconsciously. However, if we understand what they are, the answers to such checks can be built into a communications plan.

Some...

Free Event in Silicon Valley, July 28 – Open Innovation Meets Social Media

I will be giving a free session on open innovation and social media tools in Palo Alto on July 28. In the session, I will share my insights and provide a discussion on these key elements:

• an understanding on how social media tools can impact open innovation efforts

• an overview of the most important tools and how they can be used by innovation teams to connect with key audiences

• examples on how leading-edge companies use social media tools in their innovation efforts

• an overview of the most common challenges and recommendations on how to overcome them

This will be an interactive session. Your input and insights are highly appreciated in a session where we all learn from each other.

The session...

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