Yes, you gotta love Lego! Not only is the company doing amazingly well during this ”crisis”; they are also constantly experimenting with new ways of working together with partners.
This image gives you a good explanation of the project:
Sofar only 1 project has been realized, but once Lego Cuusoo expands beyond Japan and thus activates the huge international fan base, this could turn into an interesting vehicle for Lego.
I think this is a great example on how crowdsourcing/co-creation (users create projects, try to get support) mixes with open innovation (the partnership between Lego and Cuusoo).
It fits well into my thinking that terms such as open innovation, crowdsourcing and co-creation are becoming less relevant. It is “just” about getting more external input to an innovation process. Nice work, Lego and thanks for the inspiration!