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Lego’s Open Innovation Strategy

January 11, 2012 15inno 3 Comments

NOTE: Check links on Lego’s open innovation efforts at the end of this post

Would you like to help define Lego’s open innovation strategy? Would you like to help build a culture at Lego where open innovation becomes an integrated part of doing business?

Then you should apply for this job: Senior Manager Open Innovation at Lego

Your mission will be to support Lego’s growth ambition by establishing a systematic and disciplined approach to open innovation. Lego define open innovation as “systematic value creation through collaboration with internal talent, external partners and consumers”.

You will help define the strategy, set best practice standards, design processes and build their open innovation toolbox. All of this to enable the organization to effectively leverage ideas and concepts coming from employees and consumers as well as professional partners.

In addition, you will establish a strong network of practitioners across the company and together you will run pilot projects and create a culture that embraces open innovation as a natural and integrated way of innovating and creating new growth opportunities for Lego.

I have had several interactions with Lego over the years and I can promise you that you will get to work with smart as well as nice people if you land this great job. Click here for more information.

If you want to know more about how Lego embraces external input for the innovation process, you can check out these links:

You Gotta Love Lego – Crowdsourcing Meets Open Innovation

Lego’s $50 Million Open Innovation Failure

Managing Innovation – Lego Case Study by Joe Tidd and John Bessant

Open Innovation – The Key Factor Behind the Success of Lego

Lego Success Built on Open Innovation

Case Study: Lego vs P&G – open innovation

MIT’s Erich von Hippel: Open Innovation and Lego Mindstorms (video)

Connie Kalcher, VP on Lego Mindstorms (video)

Open Innovation, Crowdsourcing and the Rebirth of Lego

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Currently there are "3 comments" on this Article:

  1. [...] its job offer to find a Senior Manager for Open Innovation, the Lego Group stated that the applicant’s mission would be “to support Lego’s growth [...]

  2. [...] its job offer to find a Senior Manager for Open Innovation, the Lego Group stated that the applicant’s mission would be “to support Lego’s [...]

  3. [...] its job offer to find a Senior Manager for Open Innovation, the Lego Group stated that the applicant’s mission would be “to support Lego’s [...]

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