As I mentioned in this blog post, 5 Key Elements for Making Communities Work, I gave a talk at the HYPE Innovation User Forum last year.
At the forum, I met Colin Nelson from HYPE Innovation, who gave an interesting presentation in which he shared some good insights on how to make people participate in innovation challenges.
I especially paid attention to his comments that any individual that we invite to share ideas or expertise run through a series of mental checks before they spare their time. Colin states that these checks are carried out at lightening pace and often done subconsciously. However, if we understand what they are, the answers to such checks can be built into a communications plan.
Some examples are below:
I fully agree with Colin when he says that people are busy and that they will only spare their time if they understand it is for a good purpose and won’t be wasted. He also says that if we give invitees the answers to the questions upfront, before they have time to ask those questions of themselves, we have a much greater chance of receiving the participation we want and need.
I like this advice on innovation challenges. Let me know if you can share similar insights on this.