The innovation self-confidence at Intuit seems to be pretty high judging by this press release: The 30-year-old Startup: How Intuit’s Innovation Engine Thrives.
Here you get a short introduction to the innovation successes at Intuit and we are also told that Intuit’s approach to innovation has two core competencies that differentiate the company from its competition. They are:
• Customer-driven innovation, which is a mindset and methodology to uncover important, unsolved problems.
• Design for Delight, a process that helps create better ways to deliver what’s most important to customers. This approach to innovation creates an entrepreneurial environment where small teams collaborate to delight customers and deliver awesome product experiences.
Nothing wrong with this. Not at all. You can also read about a related, interesting initiative at Intuit in this blog post by Andrea Meyer: Intuit’s High-Velocity Experiments
A few years ago, Intuit also believed in open innovation. They had one of their best open innovation initiatives I have seen with Intuit Collaboratory, a platform in which Intuit boldly states that “this could be the start of a beautiful partnership.”
In 2011, they actually delivered on this as they had great people developing the open innovation mindset and processes as well as top executives backing this up. But hey, we are in 2013 today. Take another look at Intuit Collaboratory.
Did you notice the dates on the site? Nothing has really happened since 2011. Come on!
Either you shut down an initiative like this or you invest in it. Right now, Intuit just looks like a laughing stock and although this can bring out some smiles at some people, this also serves as an open innovation warning.
This is not how you become the preferred partner of choice within your innovation ecosystems.