I was listening to another speaker at a conference. I had been looking forward to this talk as the topic and introduction was different and fairly intriguing. Unfortunately, it felt flat.
Among several things, I really try to improve two things on my own presentations; this is the delivery itself (engage and entertain by telling a good story and/or using good content and cases) and more importantly it is the messages I want to deliver to the audience (let them take away content and thoughts that fit their context).
The talk I listened to was flawed on both aspects and I was in particular disappointed that I did not really get any take aways. There were no clear key messages (in the context of innovation) for me to reflect upon. There were only glimpses of insights and inspiration, but not enough to satisfy me.
Whether you are about to give a speech, write an article or blog post or influence your stakeholders, you need to ask yourself one key question: What’s your key message(s) in the context of the audience?
Don’t fall flat on this…