Examples of Using Social Media for Innovation
One starting place for determining how to use social media to add value to your innovation efforts is to look at what you hope to achieve. This list can give you some inspiration for developing objectives for your use of social media:
• Psion, a maker of rugged mobile computers, gets better access to and interaction with their stakeholders through their IngenuityWorking.com community. SAP gets similar benefits with their Co-Innovation Lab.
• Key benefits of crowdsourcing initiatives like Dell IdeaStorm or MyStarbucksIdea are idea generation and feedback loops on ideas and projects.
• Twitter is a great tool for doing business intelligence on an industry, competitors or to get a better understanding on how the innovation community...



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