”Our CEO does not want to get involved in innovation. He just let us do it by ourselves.”
There are both positives and negatives to this statement, which was shared by one of the participants at the Global Innovation Forum, when we had a brief talk.
I sensed that a key reason for this stand on innovation is that the CEO felt he had more ”important” matters to attend. This is a big negative. I don’t believe you can build a strong innovation culture and bring great products and services to market if the top executive is not involved in this.
Our guy shared a good example on this. He said that he and his colleagues had to be very resilient on their innovation initiatives …