The Innovation MasterClass by Stefan Lindegaard

Do you want to stay ahead of the curve and gain inspiration and new insights on innovation management? Join the Innovation MasterClass by Stefan Lindegaard and take advantage of these benefits:

• A constant flow of insights …

FREE Books, Papers and Insights on Open Innovation and Innovation Culture

I believe in being open and sharing insights so here you can download free books, papers and exercises related to my work. I hope you will find this worth your time and if so, it would be …

40 Examples of Open Innovation and Crowdsourcing

We can call it open innovation, crowdsourcing or co-creation – or something else. In short, it is about bringing external input to an innovation process and this is no longer a buzzword.

Companies are learning that they …

An Open Innovation Talk by Stefan Lindegaard (Video)

Do you want some insights and inspiration on open innovation? Then you should check out this presentation that I gave at the recent re:publica conference in Berlin.

Here you get a short description of the talk:

Companies …

Recent Posts by Stefan Lindegaard:

Lack of Ownership, Lack of Direction; No Innovation

June 2, 2014 15inno 1 Comment
by Stefan Lindegaard

A small team of corporate innovators wonders why they are in trouble with their innovation initiatives. As we dive into a discussion on this, the reasons for this become quite obvious.

No one really owns innovation within the company. No one has taken responsibility. This lack of ownership results in a lack of direction and thus no one can really wonder why they are in trouble.

This company was fairly new to innovation and since it was not a R&D driven company, they did not have the anchor in the R&D function that we see in many companies.

So the key question is who should own innovation. Here you get some thoughts on this:

R&D driven companies should change their approach. Too often, too much …

Why Sports Clubs are LEGO Competitors – Competition is Not Always Obvious!

May 28, 2014 15inno 7 Comments
by Stefan Lindegaard

I recently listened to an interesting interview with Lego CEO, Jørgen Vig Knudstorp, in which he explained that LEGO has three main types of competitors. As you can see, they are not as obvious as you may expect:

1) The first category is direct competitors – or as Knudstorp dubbed them; copycats

2) The second category are companies with offerings within the broader toy market

…no surprises sofar, but…

3) The third category is interesting. Here Knudstorp talked about providers with offerings that consume time that could have been spend playing with LEGO products.

He brought up fan members of sports clubs as an interesting example here. They can be very passionate about their clubs spending lots of time as well as money on this. …

Open Innovation and Crowdsourcing in Silicon Valley

May 28, 2014 15inno No Comments
by Stefan Lindegaard

Do you want to get the latest inspiration and insights on open innovation? Then, you should join my session in Silicon Valley on June 20 (9am – 12am).

Open Innovation and Crowdsourcing: New Opportunities, New Challenges

Many companies are moving beyond the basics of open innovation making this new paradigm of innovation even more complex, challenging – and rewarding. This is the outset for this session with Stefan Lindegaard in which we get into these topics:

• the essentials: What open innovation and crowdsourcing is and why it matters?
• insights on how open innovation impacts management and organizational issues
• an overview of the mindset and skills needed to succeed with open innovation
• insights from companies on the leading edge of open innovation …

7 Steps for Building a Top 100 Innovation Company

May 22, 2014 15inno 3 Comments
by Stefan Lindegaard

What would be a good approach to create an entrepreneurial and innovative culture in a big company?

What are the elements, processes and tools that a large organization can typically do to become a top 100 innovative company?

These two questions are the outset for a webinar that I am preparing on innovation culture which is something everyone talks about, but only few companies manage successfully.

There are no off-the-shelf answers to the questions as every company has its own issues, challenges, strengths and weaknesses, but you can still outline a set of thoughts and ideas for becoming a top innovative company.

As I build my outline for the webinar on one of my older posts, it would be great to hear your comments on …

Business Models That Work and Value Propositions That Sell – Don’t Miss This Webinar

May 21, 2014 15inno No Comments
by Stefan Lindegaard
Innovation today is very much about opening up to external resources and to develop business models that works and value propositions that sell. The latter is very relevant for the people side of innovation whether you work in a big company or in a startup.

Here you get a chance to listen to a webinar on May 27 by Alexander Osterwalder, who is the key thought leader on business model innovation.

Check it out on this link: Business Models That Work & Value Propositions That Sell

It’s free to participate.

People – Money – Data = Innovation

May 14, 2014 15inno 1 Comment
by Stefan Lindegaard

Those are the key ingredients for innovation in the financial services industry according to Rick Smyers, VP for Accelerated Innovation at Fidelity Investments.

Smyers was giving a talk at the Front End of Innovation conference, where I asked him about his views on the differences and similarities between the financials services industry and other industries such as cars, medtech and fast-moving-consumer-goods.

My reason for asking the question is that I see more and more people with innovation titles within the financial services industry and they are also becoming more visible on conferences and in the media.

I just find it more difficult to innovate in this industry compared to others and Smyers kind of agreed as he said it it different as you do

Open Innovation and Crowdsourcing: B2B versus B2C

May 12, 2014 15inno 2 Comments
by Stefan Lindegaard

What are the differences and similarities on open innovation between B2B and B2C companies? This is a question I often run into during my talks and consulting engagements. Here you get some of my views.


Crowdsourcing works better for B2C companies.

This is pretty obvious, as B2B companies do not interact directly with consumers and end-users.

This also leads many people to believe that crowdsourcing is all you need to consider when it comes to open innovation for B2C companies. This is dangerous. The key is to being able to bring more external input into an innovation process and integrate this with internal resources. This needs to go further than input from just consumers and end-users.

B2C companies have a more open mindset.

You …

Amazon and the Power of the Crowd

May 1, 2014 15inno No Comments
by Stefan Lindegaard

There is much talk these days about crowdsourcing and how companies can tap into the power and diversity of the crowd. I will share my views and perspectives on some good examples as well as bad ones in a series of blog posts together with InnoCentive.

I have previously written about LEGO and now I would like to share some insights and views on Amazon and some of their efforts with crowdsourcing.

The Key Message: Crowdsourcing has the potential to change an entire industry.

The Case: When we talk about Amazon and crowdsourcing, some people will think of Amazon Mechanical Turk, which is a marketplace for work. However, a few years ago, Amazon also embraced crowdsourcing, when they entered the movie making industry….

Live Webinar: Innovation@Work – Internal Open Innovation and Why It’s Important to Embrace

April 28, 2014 15inno No Comments
by Stefan Lindegaard

Join my next live webinar together with InnoCentive on Friday May 9, 2014 at 11:00 AM Eastern. You can register for free and I can offer you another great topic this time.

It’s about internal open innovation. Most companies have embraced open innovation today, but their efforts are still very different. Some get it, some don’t and some are still trying.

I believe many big companies should look into a different approach that allows them to experiment with their efforts and processes and in which mistakes and failures are not as critical as they could be otherwise. We can call this internal open innovation. It’s about innovation across their different business divisions and units.

Why is this relevant? First, it helps identify new business opportunities

Innovation Trends: Open Innovation, Microfactories and Internal Start-Ups

April 24, 2014 15inno 2 Comments
by Stefan Lindegaard

Here are a couple of articles that I find worth checking into as they reveal some interesting trends on innovation. 

GE Launches “Microfactory” to Co-Create the Future of Manufacturing

In this article, you can read about General Electric’s launch of FirstBuild, a “microfactory” and open community for students, engineers, and innovators on the University of Louisville campus in Louisville, Kentucky. The company wants to create a new business model for the manufacturing industry by harnessing open innovation, the maker movement, and community involvement to build a revolutionary new wave of smart appliances.

The project is a collaboration between GE, the University of Louisville, and Local Motors, an open source hardware platform.

“This is global co-creation paired with a microfactory on site,” said Chip Blankenship,