A small team of corporate innovators wonders why they are in trouble with their innovation initiatives. As we dive into a discussion on this, the reasons for this become quite obvious.
No one really owns innovation within the company. No one has taken responsibility. This lack of ownership results in a lack of direction and thus no one can really wonder why they are in trouble.
This company was fairly new to innovation and since it was not a R&D driven company, they did not have the anchor in the R&D function that we see in many companies.
So the key question is who should own innovation. Here you get some thoughts on this:
R&D driven companies should change their approach. Too often, too much …