The Innovation MasterClass by Stefan Lindegaard

Do you want to stay ahead of the curve and gain inspiration and new insights on innovation management? Join the Innovation MasterClass by Stefan Lindegaard and take advantage of these benefits:

• A constant flow of insights …

FREE Books, Papers and Insights on Open Innovation and Innovation Culture

I believe in being open and sharing insights so here you can download free books, papers and exercises related to my work. I hope you will find this worth your time and if so, it would be …

40 Examples of Open Innovation and Crowdsourcing

We can call it open innovation, crowdsourcing or co-creation – or something else. In short, it is about bringing external input to an innovation process and this is no longer a buzzword.

Companies are learning that they …

An Open Innovation Talk by Stefan Lindegaard (Video)

Do you want some insights and inspiration on open innovation? Then you should check out this presentation that I gave at the recent re:publica conference in Berlin.

Here you get a short description of the talk:

Companies …

Recent Posts by Stefan Lindegaard:

Free Webinar, Apr 3: Innovation Culture – The Big Elephant in the Room

March 20, 2014 15inno No Comments
by Stefan Lindegaard

As a part of my Innovation MasterClass initiative, I would like to invite corporate innovation officers to join a free webinar on April 3rd, 10.30am New York time.

About the webinar: Innovation Culture – The Big Elephant in the Room

We all talk about it. Some corporate innovation leaders claim to have the answers. Lots of consultants are sure they know. Most CEO’s don’t really have a clue. It is just difficult developing a strong and sustainable innovation culture and one key reason is that a corporate culture in general is carved in stone during the first few years of the company’s existence.

After this, it becomes very difficult to change at all and only two things can change things fast; a

5 Steps for a Better Innovation Culture through Experimentation and Failure

March 18, 2014 15inno 2 Comments
by Stefan Lindegaard

I have recently written a white paper on how to build a stronger innovation culture by embracing failure. Unfortunately, I cannot offer a clear solution, toolbox or blueprint on how companies can do this and one major reason for this is that most — if not all — companies are very reluctant to share their failures and how they approach them and learn from them.

But we still need to look into this and as a starter, I can share these 5 suggested actions taken from the whitepaper on what companies that wants to tackle these issues can do:

1.Take responsibility. All of what I’ve said so far points to the need to start changing behavior within companies when it comes to dealing with

Innovation Height, Ambitions and Maturity!

March 5, 2014 15inno 4 Comments
by Stefan Lindegaard

I have spent much time in developing countries in which the concepts of innovation and in particular innovation management are still very immature. However, it was not until today where I attended a conference – and a hands-on workshop on developing new businesses – that I realized I need to pay even more attention to the different levels of innovation height and ambitions in different markets.

The more mature the market is, the more advanced you can be in your innovation thinking. You can increase the level of innovation and you can be more ambitious with regards to the products and services offered, but also with regards to innovation opportunities in the bigger perspective (customer engagement, channels, processes and revenue models, organization).

Hey, this is …

SME’s and Innovation – What Matters the Most?

February 27, 2014 15inno No Comments
by Stefan Lindegaard

I am looking for insights and cases on what really matters for SME’s in their innovation efforts and approaches. Can you help?

As a discussion starter, I can share my views on the below differences between big and small companies when it comes to innovation in this blog post, Innovation – The 7 Key Differences Between Big and Small Companies

• Speed of decision-making
• Attitude toward risk
• Allocation of resources
• Who understands the business model and who manages it
• Processes or lack thereof
• Following rules versus breaking rules
• Differering definitions of innovation

I also like a report by Intuit in which they identify three main drivers for innovation for SME’s. They are:

• Necessity: No small business can

LEGO and the Power of the Crowd

February 25, 2014 15inno 1 Comment
by Stefan Lindegaard

There is much talk these days about crowdsourcing and how companies can tap into the power and diversity of the crowd. I will share my views and perspectives on some good examples as well as bad ones in a series of blog posts.

We start out with one of my favorite companies in the world, LEGO and their LEGO CUUSOO initiative.

The Key Message: You need to master social media to be successful with crowdsourcing.

The Case: LEGO CUUSOO is a site where you can share LEGO set concepts that you would like the whole world to enjoy and aim for their eventual release as real products. It is so simple that it can be explained in three steps:

1. Have an idea? Create a …

The Power of the Crowd – Free Webinar on Feb 24

February 13, 2014 15inno 2 Comments
by Stefan Lindegaard

Since the term crowdsourcing was coined eight years ago, the idea of tapping the knowledge, opinions, and ideas of the crowd has spread quickly and evolved in interesting ways.

Today, every industry has examples of crowdsourcing and how it has helped with their innovation goals.

I invite you to join a live webinar where I provide history lessons, a present overview and future predictions on the benefits and challenges that come with crowdsourcing. We will discuss:

• The early hype, status today and future directions

• Crowdwork, crowdinnovation and crowdfunding

• Examples of the companies leveraging the crowd to solve tough challenges

• The motivation factor (why people participate and why companies do it)

• Advice on getting started – and getting to the next …

The Valuation of Innovation Service Providers / Management Systems

January 30, 2014 15inno 5 Comments
by Stefan Lindegaard

A follower of my blog recently asked me this question:

“In your opinion, what is the market value of the companies that offer crowd sourcing solutions? I mean smaller players that work within one nation or with a couple of larger organizations as well as bigger players like innocentive.”

This is a tough question in general and even harder for me as I do not know much about valuation.

What I can do is to offer some comments related to the valuation of such companies:

• I have seen endless numbers of such small companies around the world over the last years. Many of them are not sustainable and will either close or become small consultancy firms

• There is a need for consolidation in …

The Good Jobs Strategy: Lessons from Retailers

January 23, 2014 15inno 1 Comment
by Stefan Lindegaard

Sometimes you get surprised on how some executives run their companies. Zeynep Ton wrote something that caught my attention on this:

“These companies think about employees not as costs to minimize but as capable human beings with the potential to generate sales and profits.”

If you ask me this should be common sense, but as Ton indicates in this blog post this is not always the case. Too often, employees are seen as costs rather than valuable assets and then you try to bring down wages to the lowest possible rate.

This is especially true among retailers, which is the main focus area of Ton’s upcoming book, The Good Jobs Strategy. But I think her points are worth considering in all industries so that …

Make Better Business and Innovation Decisions: The Link Between Sunk Costs and Meditation

January 19, 2014 15inno 2 Comments
by Stefan Lindegaard

Innovators need to make decisions all the time. It’s part of the job. One thing that really impacts the decision making process is the ”sunk-cost bias.”

First you get a short introduction to the theory of sunk costs through this Wikipedia excerpt:

” In economics and business decision-making, a sunk cost is a retrospective (past) cost that has already been incurred and cannot be recovered….

In traditional microeconomic theory, only prospective (future) costs are relevant to an investment decision. Traditional economics proposes that economic actors should not let sunk costs influence their decisions. Doing so would not be rationally assessing a decision exclusively on its own merits. Alternatively, a decision-maker might make rational decisions according to their own incentives, outside of efficiency or profitability.

Can Companies Work Better Without Bosses and Managers? A Great Discussion on Leadership

January 16, 2014 15inno No Comments
by Stefan Lindegaard

A very interesting case is developing in the business and leadership community. Zappos, the online shoes and clothes retailer is making some big experiments with their organization and the key is to replace the traditional corporate chain of command with a series of overlapping, self-governing “circles”.

Here you can find some articles that look into different views of this new approach to leadership.

Organize your company around the work that needs to be done instead of around the people who do it!

“The Las Vegas-based retailer is now going even more radical, introducing a new approach to organizing the company. It will eliminate traditional managers, do away with the typical corporate hierarchy and get rid of job titles, at least internally. The company told …