Open Innovation Happens Behind the Scenes
John Hagel and John Seely Brown wrote a great post recently named Open Innovation’s Next Challenge: Itself. It got scores of retweets so you have probably already read it if you follow the open innovation community. In short, they argue that companies need to focus more on relationships rather than transactions when it comes to open innovation.The questions raised in their post are valid enough, but I think Hagel and Seely Brown – whom I respect a lot – are a bit late on this one. The companies that are serious about open innovation are already ahead of the transactional model. They fully understand that what really matters on open innovation happens “behind-the-scenes” rather than through fancy idea-generation or crowdsourcing initiatives.
“Behind-the-scenes” is not about making...


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